About
Ezokhetho is a term derived from the isiZulu language by the founder Mpumelelo Dhlamini and his mom. After graduating with a BA Degree in Fashion at The Villioti Fashion Institute, Mpumelelo sort out to create a clothing brand that would be a form of storytelling.
Having graduated receiving the Dean’s Merit Award. He went on to complete the EDCON Design Innovation Challenge, a developmental initiative, which included the SA Fashion Week – 21 Steps Retail Programme, and an EDCON internship. In 2019, being selected to sell the first capsule collection in Milan during Milan Fashion Week.
The brand Ezokhetho was born. A clothing brand that is creatÂed to reflect the African person as well as celebrate the lineage that is behind the now. The brand continues to take on a DNA of its own each season as it grows.
Ezokhetho – meticulously chosen as being the best or most suitable, by those who have been before us.
Brand
OWNER & FOUNDER:
MPUMELELO DHLAMINI
VALUE PROPOSITION:
We are a contemporary African clothing luxury brand that aims to tell African stories using fabric as a medium. We continuously aspire to find new ways of giving women clothing that makes a statement without compromising on comfort and quality. We aim to make pieces that cater to and enhance every day, be it business or pleasure.
Sustainability
We aim to be a socially responsible brand that is environmentally conscious and strives to contribute towards establishing an industry that is empowered and fair. We believe in producing high quality garments that are true to who we are as a brand, produced responsibly at every level from concept all the way to production.
Some of the materials we use are produced locally and with some of the fabrics that we use being surplus fabrics sourced from local suppliers.
We work with a number of small local suppliers and CMT production factories that are committed to fair working conditions and transparency in their operations.
Social Media
Social Media
Instagram: @ezokhetho
Twitter: @ezokhetho
TikTok @ezokhetho
YouTube: @ezokhetho
Facebook: @ezokhethoofficial
Website: ezokhetho.com